Customer-centric, price, quality – your business must have one or more to thrive

Customer-centric, price, quality – your business must have one or more to thrive

In a world full of choices for about every service and product imaginable, your business will not grow if you are not either engendering loyalty among your customers, offering the best price, or providing top quality. Think about where you do business – grocery, cleaners, bank, real estate, financial services, legal, accounting, insurance, etc. Why do you continue to do business with them? Today, some push sustainability and charitable contributions as factors but those are not the long-range sustaining reasons a customer will stay with you. People will stay with a provider out of loyalty if a relationship has been formed and they feel the provider is “taking care of them” by going the extra mile, telling them the truth they need to know, or being a friend. In general, people do business with those they like. If you are tracking with the current pop culture norms, that may be a bonus. Your business must offer one or more of the three factors – customer-centric, quality, price. Decide how you will orient your business first – customer-centric for loyalty, competitive price, high quality. Once you begin to gain traction in one of those categories add a second element so you can say, “We are the best price and offer exceptional quality.” If you are scratching your head wondering why customers leave or you lose out to competitors, take stock of where you excel in terms of customer loyalty, price, quality matrix. Put extra effort into the strongest area first because that’s where you can make the most progress. The cheapest, most enduring form of marketing is still a personal note...
“Reach efficiency” or how to build your business with online resources

“Reach efficiency” or how to build your business with online resources

In our quest to be an “honest broker” in the marketing world, we talk to a lot of people who simply want to effectively reach people they can serve. In case you don’t want to read further, here’s the short answer: the way to efficiently build your business online or offline is with authenticity and time. You will need to invest some money, but getting results does not mean you must spend a lot of money. It’s about taking the time to share your value through the channels and with the methods that will appeal to the people you are set up to serve. This approach is effective because in the long-run the costs align with the results. Too often people spend too much or not enough to get the results they want from marketing, which is sales or donations. The reason they spend too much or not enough is because they don’t know how to place a proper value on the service for three reasons. 1 – they’ve been scammed or evaluate something based on a bad experience. For example, some people don’t want to use email marketing because they get a lot of junk email and hit delete themselves. 2 – they’ve been told they need to get a website, use social media, run an ad, etc. but have no way of knowing the scope and cost of using these tools to achieve a realistic return. 3 – they operate on a very thin margin and fear wasting valuable resources.They opt out. Let’s look at some business type examples to explain how to approach the right investment...
In business and life, you get what you create or allow

In business and life, you get what you create or allow

You always get what you create or allow. Contemplating this will either affirm how you live or give you pause. Each day remind yourself, “I’m either creating or allowing this.” It might be a habit, relationship, or thought pattern. Whatever type of organization you work for, there’s one of two approaches allowed or created that has become the culture of that organization – here’s what we do or what do you need. The first allows for repetition and sharpening of skills. The second eats your would be profits/productivity through repetitive learning curves unless you’ve factored the learning curve into your costs. Have you ever looked at a competitor or successful friend and wondered, “How do they do that?” It’s likely that one key factor is they have decided to offer only services and products that they know how to create or deliver efficiently and effectively or they charge a premium to offer their time and knowledge to figure out what someone identifies as a need. Many will consider you audacious if you take these approaches with firmness. Those are people lacking the confidence and commitment you have. Other people will respect your confidence and commitment and want to do business with you. The first group of people are not your concern; the second group is the client base you should focus on serving. What’s the “cost” of doing business with you? Make a quick, honest list. You know what you need to do to get on track. You simply lack the will right now to follow through. It’s within your power to change that part of the equation. You...
Why you’ll never regret negotiation when relationships are at stake

Why you’ll never regret negotiation when relationships are at stake

Negotiation is designed to ensure everyone gets something they want, but no one’s life or dignity is sacrificed. The ultimate goal of negotiation is to do everything possible to preserve some semblance of a relationship. Negotiation has gotten a bad rap in recent years. Perhaps too many don’t understand what negotiation is designed to achieve. “Strategic patience” with those who threaten to take life is not negotiation. Pretending to come to discussions willing to give something is not negotiation. Even when you’ve seen years of bad behavior, had one rug after another pulled out from under you, and endured threats, there’s still an important reason to attempt negotiation. If you must walk away from a client, contract, job, marriage, family member, friend, or any other situation, you’ll never be sure it was the right thing unless you attempt to negotiate the best outcome for both sides first. Practical negotiation steps Facts and situations will differ. Sometimes you won’t know going in at what point you’ll consider all options exhausted. However, the steps listed below should accompany your approach to every conflict. Write down privately what a “red-line” looks like for you (and a team if applicable). This is the place you cannot go based on principle and integrity. Begin the process with both sides stating verbally and in writing the core issue(s) or need(s). Bring someone into the process that is neutral and committed to the principles of negotiation to act as recorder and facilitator Go as slow as needed up front so you can go fast later. In other words, don’t rush the process or let the process...
Should I share what I know on YouTube?

Should I share what I know on YouTube?

If you have a product or idea to share, you need a YouTube channel. The Smart Phone has made everyone a movie maker, everywhere they go. In turn, most people want to see and hear versus simply read and view still images. Here’s a simple video produced by YouTube on how to set-up a channel. Why do I need to be on YouTube? While the world is full of noise and distractions, when we connect with others through common interests, to solve problems, or to fulfill needs and wants that is what makes life rich. Invest yourself and resources in becoming an expert in something you care about. Then use the multiplicity of platforms available for sharing it with the world. You’ll be rewarded for your effort. YouTube Facts YouTube is the second most popular searched site, with Google in the first slot. Video is undeniably the most powerful form of communication today. YouTube has over a billion users — almost one-third of all people on the Internet — and people watch hundreds of millions of hours on YouTube and generate billions of views daily. YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. More than half of YouTube views come from mobile devices. You can navigate YouTube in a total of 76 different languages Source: https://www.brandwatch.com/blog/36-youtube-stats-2016/ Ready to get serious about branding and marketing on YouTube? Here’s the Google Creator Playbook for Brands. If you need help producing video or optimizing your YouTube Channel, we love helping people on this journey. Call 336-596-7514 or click here to contact Carla. See some of our...