Every organization should spend at least 20 percent of their time thinking about, planning for, and pursuing future business, clients, or supporters. Yet, most small organization leaders feel they don’t have enough time or cash flow to conduct marketing.
If you could see a definite return on investment in marketing, would you spend time and money on it?
An easy to read, content rich website with quality images is the best bang for your buck. It’s more affordable than you might think.
Here are four questions that, if answered well, will provide short and long-term returns.
1.Why does our business/organization exist? Watch the short TED talk by Simon Sinek.
2. Does my website contain valuable information clearly relevant to my cause, service or product?
3. Will visitors feel their time was valued at my site? Word Press makes templates that can be put in place for around $1,500 by a professional web designer, including a year’s worth of hosting and a domain name. Then you can add/change the content or we can help you.
4. Do I have a schedule for when and I how I’ll communicate useful information to my database?
According to the Pew Research Center, search and e-mail are the top two internet activities. Outbrain, a content discovery platform, reports that organizations with a blog have 434% more indexed pages. In internet speak, indexed pages equals more people finding your site with related word searches.
Word searches are the #1 driver of traffic to content sites, beating social media by more than 300%. Organic searches (SEO campaigns) result in the searcher taking action to buy or give 14.6% more of the time versus a 1.7% close rate for other methods of reaching people, such as direct mail or print advertising.