Email marketing offers one of the lowest cost yet greatest return on investment tools for small businesses and organizations for three main reasons:
1. A polite and informative way to touch base with existing or potential clients
2. Showcases your knowledge and value with little effort
3. Builds an online library of your name and value that has no shelf life
West 65 Inc. email marketing packages help people deliver high quality, visually compelling information. Email marketing results in more business and signups when it is consistent and valuable over and over. It cannot be canned or salsey.
Most organizations have knowledge and information valuable to their clients but do not have the time to organize and package it in a way easily accessible. Something as simple as a birthday discount or “We thought of you when reading this” email builds brand loyalty. Those “light touches” coupled with periodic articles and case studies keep people coming back and trigger a positive memory when a need arises.
We are seasoned, professional guides and assistants that convert your unique value into words and images that work.
How does it work?
The annual plan includes a monthly “light touch” outreach email, quarterly in-depth newsletter with informative articles, and once a year “best of” print newsletter for use at shows and in presentations. The plan is altered to meet client needs as desired.
A discovery session to learn about you and your customers or clients. We develop, with you, a list of ideas and trends that will form the basis of your content. A schedule for each quarter is developed.
We design a template consistent with your brand or to initiate a brand look in either MailChimp or Exact Target (two powerful email management platforms).
You are assigned a writer to create stories, updates, and news for your newsletter based on the schedule agreed upon. Two rounds of reviews and edits are built into each package. Stock photos are not included.
Once approved, the email is made ready in your account. You hit send. Databased management is available, if requested.
See samples of our work at the Portfolio page.
Contact us for a quote here or call 336-596-7514.