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Fourteen Secrets to a Successful Blog
Guest Post By Chuck Ray, Go Wood Blog and Pennsylvania State University Blogging is not a profession I ever imagined undertaking. I initiated Go Wood in 2010 as a method of sharing “a lighter look at the world of wood, forestry, and renewable energy” with the world as...
Content marketing pays the greatest dividends – three real-life stories
Content Marketing Pays Long Term Dividends
Contributes toward positioning you as a serious company/professional in a world full of voices
Builds up your website juice, aka SEO (how those web crawlers find things)
Provides something tangible to share with an existing or potential client (digital or print)
End the “I didn’t know you did that” syndrome with an email newsletter: A case study with an insurance sales practice
Email newsletters are a powerful, low cost, non-salesy way to increase awareness.
Three Things Small Business Websites Need from Google Analytics
Site search, event tracking, and goal conversion are three tools every small business website can utilize for increasing sales.
The difference between sales and marketing
By Reed Humphrey, VP- Business Develop at Canopy Partners Marketing and sales are different functions within an organization. Marketing puts the ball into play. Sales navigates it into the red zone and ultimately across the goal...
How and when print fits into your “new” marketing strategy
Print is not dead. It’s on the rise in a variety ways. Everyone needs a professionally printed and designed business card. From there, your business niche and personal style determines what printed marketing materials are most...