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The Small Organization’s Plan to Make Online Content Pay

The Small Organization’s Plan to Make Online Content Pay

Concise, meaningful content (words and images) is how you tell your customers, clients, and everyone else why and how you are valuable. Digital and print are integral to a successful marketing strategy. It does not have to consume all of your time or resources to get...

Building Social Capital That Leads To Action

Harvard professor, Robert Putnam, says social capital entails “specific benefits that flow from the trust, reciprocity, information, and cooperation associated with social networks.” Relationships have value that can increase or decrease based on your actions....