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Josh James from Domosphere posted this “Data Never Sleeps” infographic. Very interesting for those just now looking to get on the social media wagon.


Beth Stackpole writing at Hubspot on Inbound Marketing talks about “the content conundrum” many people face where selling a product or idea. More than ever you get what you pay for and you get out what you put in. Consider these statistics regarding demand for content:

  • 27 million pieces of content are shared every day. (AOL and Nielsen)
  • 91% of B2B marketers leverage some form of content marketing, while 86% of B2C marketers partake in the practice. (Content Marketing Institute)
  • 78% of consumers believe that organizations providing custom content are interested in building good relationships, and 90% of consumers find custom content useful. (TMG Custom Media)
  • 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)
  • Interesting content is one of the top three reasons people connect with brands on social media. (ContentPlus)