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Email marketing tips

Email marketing tips

Email is a very effective way to communicate and market. These four email marketing tips will serve you well selling your services or organizing a school fundraiser. The key is to keep it short and very cordial, especially when sent to people you are not close to....
Marketing Your Business In Spite of Feast or Famine

Marketing Your Business In Spite of Feast or Famine

Every small business encounters the feast or famine syndrome. How you address it is key to long-term success. You need a solid marketing strategy before the feast or the famine arrives. Are you responding to marketing with one of these quips? “I can’t manage the leads...

Small Business Content Marketing Strategy 101

The best content marketing strategy for a one or two person company should include repurposing content and maximizing SEO functionality. Here’s a Simple Content and SEO Marketing Strategy Every proposal you write should eventually become a blog post on your website....
Template-Based Marketing Tools Still Require Help

Template-Based Marketing Tools Still Require Help

There are many ways to save money on marketing. We list several below. But doing it yourself on template-based web tools is not the place to focus. MailChimp, WordPress, and many other template-based web tools promote easy access for the layman. If you are attempting...
Your 2000 Digital Marketing Plan Does Not Work in 2014

Your 2000 Digital Marketing Plan Does Not Work in 2014

The cost to keep up with technology and on-line consumer behavior is increasing to the point that many small early E-Commerce adopters are struggling to stay in the game. We share the lessons learned by one small business that lost a lot of money as a result of...
How Not to Fail at E-Commerce

How Not to Fail at E-Commerce

Once upon a time, if you had a decent product, a website, and paid an SEO person a few bucks a month, it rained money. Those days are over. It’s still possible to be small and make a good living from selling products via a website, but it takes diligence and...