What's Trending in the World of Traditional and Digital Marketing?

Call 336-596-7514 to get a free review of your marketing content

West 65 Inc. provides content writing, marketing services, and project management at prices small and medium sized organizations can afford.

Donald Trump’s Lessons on Branding

There are small business branding lessons worth teasing out of Trump’s approach. Love him or hate him, you can’t help noticing him. Trump possesses two elements critical to business and brand success.

In-House vs. Outsourcing for Marketing

Brand and product loyalty today is fickle because there’s some place else to go for about everything. You often get one shot at delivering what the customer expects. If you fail, they go elsewhere. Get the right mix of in-house versus outsourcing for your marketing.

What Kind of Website Do I Need: Breaking down the Lingo and Investment for Small Businesses?

Guest post By Dennis Barber , DMB Web designs   Today, if you are in some form of business, you need a website. According to Research Local, 85 percent of consumers are searching online for products and services. Many people are selling websites either custom, semi-custom, or out-of-the-box. You can expect to pay, on average, from $2,500 for a simple template-based site to $10,000 and way on up for a customized site. I’ve provided a simple explanation for a few terms and topics you might have questions about when approaching website creation, management, and cost.   Web designer versus web developer (frontend versus backend) *see Team Tree House article for more detail  While many designers and developers are multi-talented, they serve two different functions. In general, web designers deal with what is called the “frontend” of the web, i.e. the visual part everyone encounters. A designer creates imagery using a tool such as Photoshop. They may also work in code such as HTML and CSS. Your computer’s browser controls the things you see online. The browser, e.g. Chrome, converts a combination of HTML, CSS, and JavaScript into the words and images you see. Web developers use technology to enable what you see on the “frontend.” A server, an application, and a database make up the “backend.” A server stores the information placed into a database using an application.   Where is my website once it’s created? Your site “lives” on a server. It could be in Phoenix or London. When someone searches using the name of your site, a request is sent to the server for the website. The information is...

West 65, Inc. is a woman-owned business in Greensboro, North Carolina bringing 20 years of writing, project management, and marketing experience to clients of all sizes and sectors.

West 65 logo small

West 65, Inc.  |  2941 Battleground Ave. Greensboro, NC 27438  |  336.596.7514  |  Established 2000