by west65inc | Sep 2, 2015 | Blog
A headshot is a photo of you from the shoulders up intended to present your best professional self. Most professional photographers will take a headshot for $100 or less. At the risk of hurting your feelings, we need to talk about your headshot or lack thereof. Please...
by west65inc | Sep 2, 2015 | Blog
Email is growing as the most effective yet least expensive form of marketing. ExactTarget, an email platform, reports that 77% of consumers prefer to receive permission-based marketing communications through email. The key is to understand the etiquette and how to use...
by west65inc | Sep 2, 2015 | Blog
Customer service used to be about your relationships with people that were doing business with you or might do business with you. Back then, you had face-to-face, phone, or mail. Now we live in the Digital Age and have Customer Relationship Management (CRM). What’s...
by west65inc | Jul 28, 2015 | Blog
Political pundits aren’t the only people predicting a crash for Donald Trump. Marketing and Branding experts also predict “The Donald” may soon regret his 2016 presidential run. There are small business branding lessons worth teasing out of Trump’s approach. Love him...
by west65inc | Jul 28, 2015 | Blog
Web analytics software is ubiquitous. If you’ve spent thousands of dollars creating a virtual store, it makes sense you’d want to know who’s coming, what makes them buy something, and more importantly why did they leave without at least contacting you. Reportedly,...
