by west65inc | Nov 15, 2014 | Blog
Every small business encounters the feast or famine syndrome. How you address it is key to long-term success. You need a solid marketing strategy before the feast or the famine arrives. Are you responding to marketing with one of these quips? “I can’t manage the leads...
by west65inc | Oct 23, 2014 | Blog
The best content marketing strategy for a one or two person company should include repurposing content and maximizing SEO functionality. Here’s a Simple Content and SEO Marketing Strategy Every proposal you write should eventually become a blog post on your website....
by west65inc | Oct 16, 2014 | Blog
There are many ways to save money on marketing. We list several below. But doing it yourself on template-based web tools is not the place to focus. MailChimp, WordPress, and many other template-based web tools promote easy access for the layman. If you are attempting...
by west65inc | Oct 12, 2014 | Blog
The cost to keep up with technology and on-line consumer behavior is increasing to the point that many small early E-Commerce adopters are struggling to stay in the game. We share the lessons learned by one small business that lost a lot of money as a result of...
by west65inc | Sep 17, 2014 | Blog
Once upon a time, if you had a decent product, a website, and paid an SEO person a few bucks a month, it rained money. Those days are over. It’s still possible to be small and make a good living from selling products via a website, but it takes diligence and...
by west65inc | Sep 6, 2014 | Blog
Growing a “one-person” business is hard to do but not impossible. A perennial problem is maintaining a balance between taking care of the business you have while continually working to build a pipeline of new clients and contacts. In my content marketing and project...
