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The Small Organization’s Plan to Make Online Content Pay

The Small Organization’s Plan to Make Online Content Pay

Concise, meaningful content (words and images) is how you tell your customers, clients, and everyone else why and how you are valuable. Digital and print are integral to a successful marketing strategy. It does not have to consume all of your time or resources to get...

Network Marketing That Won’t Turn-Off Your Friends

Network marketing remains popular, especially for food supplements and cosmetics. Many find themselves drawn to a product and a friend who’s done well selling the product. There are a few critical tips for effectively marketing anything, whether a distributorship for...
Your First SEO Campaign Road Map

Your First SEO Campaign Road Map

Search Engine Optimization (SEO) is a term anyone with a website knows but most don’t understand what it entails. Unless you know your way around the backend of a website and how to install and analyze analytic tools, you’ll need some help. Here’s a primer so you know...

Building Social Capital That Leads To Action

Harvard professor, Robert Putnam, says social capital entails “specific benefits that flow from the trust, reciprocity, information, and cooperation associated with social networks.” Relationships have value that can increase or decrease based on your actions....
How to get people to take action on your communication

How to get people to take action on your communication

If the responses you get from your communication (email, voice mail, newsletter) are not what you want, try the simple steps outlined here. Long before the internet, effective communicators knew that the power of persuasion is in the story, not the story teller. In...